Your Photography & Videography Needs: Let's Plan


Business Name:

Contact Person Name:


Email Address:

Phone Number:


Date of Inquiry:

I. Project Overview

What type of photography/videography services are you interested in? (Check all that apply)

What is the primary purpose of this project?

Do you have a specific deadline or timeline for this project?

II. Creative Direction & Style Preferences

What is your brand’s aesthetic? (Select all that apply)

Do you have a preferred color palette?

Do you have any reference images or videos for inspiration?

What emotions or messages should the visuals convey?

III. Technical & Logistics Requirements

Photography Needs

Image Resolution & Format:

Lighting Preferences:

Shot Types Needed:

Videography Needs

Video Length & Format:

Frame Rate Preferences:

Aspect Ratio:

Additional Video Elements Needed:

IV. Location & Production Details

Where will the shoot take place?

Do you require any special permits or permissions?

Estimated Number of People/Models Involved:

Will hair, makeup, or styling be provided?

Do you need assistance with props, set design, or wardrobe?

V. Post-Production & Deliverables

Editing Style Preferences:

File Delivery Method:

Expected Number of Final Images/Videos:

Do you require multiple versions (e.g., different cuts, formats)?

VI. Budget & Additional Services

Estimated Budget Range:

Would you like to discuss ongoing content creation (e.g., monthly shoots)?

Any additional requests or special considerations?

VII. Final Approval & Next Steps

By signing below, I confirm that the details provided are accurate and authorize the photography/videography team to proceed based on the agreed scope.

Client Signature:


Client Intake Form Insights

Please remove this client intake form insights section before publishing.


This comprehensive client intake form is designed to gather all necessary details to tailor photography and videography services to a business’s specific needs. Below is a breakdown of each section, its purpose, and how it enhances service customization.

1. Project Overview

Purpose:

  • Identifies the type of media required (photography, videography, or both).
  • Clarifies the primary goal (marketing, branding, sales, etc.).
  • Establishes timelines to ensure project feasibility.

Key Insights:

  • A client looking for social media content may need quick-turnaround, trendy visuals, while a corporate brand shoot may require polished, high-end imagery.
  • Deadlines help prioritize editing workflows and resource allocation.

2. Creative Direction & Style Preferences

Purpose:

  • Captures the brand’s visual identity (modern, rustic, corporate, etc.).
  • Ensures consistency with existing brand colors and aesthetics.
  • Gathers inspiration references for mood boards.

Key Insights:

  • A luxury brand may prefer dark, moody tones, while a health & wellness company may opt for light and airy visuals.
  • Emotional messaging (trust, innovation, energy) guides composition, lighting, and editing style.

3. Technical & Logistics Requirements

Photography-Specific Insights:

  • Resolution & Format: High-res for print vs. web-optimized for digital.
  • Lighting: Natural light for authenticity vs. studio lighting for control.
  • Shot Types: Flat lays for e-commerce, candid shots for brand storytelling.

Videography-Specific Insights:

  • Frame Rate: 24fps for cinematic appeal vs. 60fps for slow-motion.
  • Aspect Ratio: 9:16 for TikTok/Reels vs. 16:9 for YouTube.
  • Additional Elements: Motion graphics for explainer videos, subtitles for accessibility.

Key Insights:

  • A product launch video may need multiple aspect ratios for different platforms.
  • Testimonial videos benefit from subtitles and background music for engagement.

4. Location & Production Details

Purpose:

  • Determines shoot logistics (studio, on-location, permits needed).
  • Assesses crew requirements (lighting setups, assistants).
  • Identifies if HMU (Hair & Makeup) or styling is needed.

Key Insights:

  • Outdoor shoots may require weather contingency plans.
  • Large group shots (e.g., corporate events) need wider lenses and controlled lighting.

5. Post-Production & Deliverables

Purpose:

  • Defines editing style (natural vs. high-end retouching).
  • Specifies delivery format (digital download, USB, multiple versions).
  • Sets expectations for final asset quantity.

Key Insights:

  • E-commerce brands may need hundreds of product images with consistent editing.
  • Social media videos may require multiple cuts (15-sec, 30-sec, 60-sec versions).

6. Budget & Additional Services

Purpose:

  • Aligns expectations with budget constraints.
  • Opens discussions for long-term collaborations (monthly content packages).

Key Insights:

  • Startups may prefer lower-budget, high-impact content (e.g., smartphone-friendly edits).
  • Enterprise clients may invest in high-production commercials with VFX.

7. Final Approval & Next Steps

Purpose:

  • Formalizes client agreement on scope.
  • Provides a reference document for contracts and project execution.

Why This Form Works

  1. Eliminates Guesswork – No assumptions about style, format, or logistics.
  2. Streamlines Communication – All key details in one place.
  3. Enhances Customization – Tailored shoots based on brand identity and goals.
  4. Prevents Scope Creep – Clear deliverables and budget alignment.

Suggested Improvements for Specific Industries:

  • Real Estate: Add fields for drone shots, twilight photography, virtual tours.
  • Fashion: Include detailed styling guidelines, model release forms.
  • Food & Beverage: Specify macro photography needs, steam/freshness effects.

This form ensures efficiency, professionalism, and client satisfaction by capturing every critical detail upfront.


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