Motion Graphics & Animation Project Request Form

1. Client Information

Company/Organization Name

Contact Person

Email Address

Phone Number

Website (if applicable)

Preferred Communication Method

2. Project Overview

Project Name:

Project Type: (Select all that apply)

Project Description: (Briefly describe your project goals and purpose)

3. Project Details & Requirements

A. Style & Aesthetic Preferences

Preferred Animation Style:

Color Scheme Preferences: (Provide hex codes if available)

Reference Examples: (Please share links to videos/animations you like)

Link

Notes

1
 
2
 
3
 

B. Content & Messaging

Key Message: (What should viewers take away?)

Target Audience: (Who is this animation for?)

Tone & Voice:

C. Technical Specifications

Video Length:

Aspect Ratio:

Resolution:

Format Needed:

Subtitles/Captions Required?

Voiceover Needed?

D. Assets Provided

Do you have existing brand assets? (Logos, fonts, images, etc.)

Will you provide a script/storyboard?

Do you need scriptwriting/storyboarding services?

4. Timeline & Budget

Desired Completion Date:

Is this a rush project?

Budget Range:

5. Additional Questions for Clarity

What is the primary goal of this animation? (Brand awareness, sales, education, etc.)

Do you have any competitors whose animations you admire or dislike?

Will this be part of a larger campaign?

Are there any legal or compliance requirements we should know about?


Who will be the main point of contact for feedback and approvals?


Contact Name:

Email Address:

How many rounds of revisions do you expect?

6. Agreement & Submission

By submitting this form, you confirm that the provided details are accurate and authorize us to proceed with project planning.

Signature:


Next Steps:

  • We’ll review your submission and contact you within [X] business days.
  • A formal proposal, timeline, and contract will be provided upon approval.

Thank you for your time! We look forward to working with you.


Client Intake Form Insights

Please remove this client intake form insights section before publishing.


Here’s a detailed breakdown of the Client Intake Form, explaining why each section is important and how it helps streamline the project workflow:

1. Client Information

Purpose:

  • Collects essential contact details to ensure smooth communication.
  • Helps identify whether the client is an individual, small business, or corporation.
  • Knowing the preferred communication method prevents delays in feedback.

Why It Matters:
Miscommunication is a common issue in creative projects. Having clear contact info ensures timely updates and approvals.

2. Project Overview

Purpose:

  • Identifies the type of animation needed (explainer, logo animation, etc.).
  • A brief project description sets the foundation for expectations.

Why It Matters:
Different animation styles require different workflows (e.g., 2D vs. 3D). This helps allocate the right resources early.


3. Project Details & Requirements

A. Style & Aesthetic Preferences

Purpose:

  • Defines the visual direction (flat design, 3D, retro, etc.).
  • Reference examples prevent subjective interpretations of style.

Why It Matters:
Clients often struggle to articulate their vision. References act as a visual guide to align expectations.

B. Content & Messaging

Purpose:

  • Clarifies the core message and target audience.
  • Sets the tone (professional, fun, emotional).

Why It Matters:
A video for children will differ drastically from one for corporate investors. This ensures the animation resonates with the right audience.

C. Technical Specifications

Purpose:

  • Specifies video length, resolution, format, and delivery needs.
  • Flags requirements like subtitles or voiceovers.

Why It Matters:
social media ad (9:16 vertical) has different specs than a YouTube explainer (16:9). Missing this can lead to costly rework.

D. Assets Provided

Purpose:

  • Checks if the client has brand guidelines, logos, or scripts.
  • Identifies if they need scriptwriting/storyboarding help.

Why It Matters:
If a client lacks a script, the project timeline must include writing time. Missing brand assets can delay design consistency.


4. Timeline & Budget

Purpose:

  • Sets deadlines and identifies rush projects.
  • Gauges budget expectations to tailor the scope.

Why It Matters:
A $500 budget won’t cover a 3D animated film. Aligning budget and scope early prevents disputes later.

5. Additional Questions for Clarity

Purpose:

  • Uncovers hidden expectations (e.g., competitor inspiration).
  • Identifies approval workflows (who gives feedback?).
  • Clarifies revision limits to avoid endless edits.

Why It Matters:
Clients may not realize how many revisions they’ll request. Setting boundaries upfront protects your time.

6. Agreement & Submission

Purpose:

  • Formalizes client approval to proceed.
  • Sets the stage for a contract and proposal.

Why It Matters:
Avoids "scope creep" by confirming the client has reviewed and agreed to the details.

Key Benefits of This Form:

  1. Reduces Miscommunication – Clear questions eliminate vague briefs.
  2. Streamlines Pricing & Scope – Aligns budget with deliverables early.
  3. Saves Time – Prevents back-and-forth emails for basic info.
  4. Professionalism – Shows clients you’re organized and detail-oriented.

Pro Tip:

  • For complex projects, follow up with a discovery call to discuss answers in depth.
  • Use the form as a contract appendix to lock in agreed-upon details.
Not this one? Create your own super-smart forms with Zapof's branching powers!
This form is protected by Google reCAPTCHA. Privacy - Terms.
 
Built using Zapof