Video Production Service Request Form

Please remove this client intake form insights section before publishing.

Here’s a detailed breakdown of the Client Intake Form, explaining why each section is important and how it helps streamline the production process while ensuring client expectations are met:

1. Project Overview

Purpose:

• Understand the core objective of the video (brand awareness, sales, education, etc.).
• Identify the target audience (B2B, consumers, investors) to tailor messaging.
• Determine distribution channels (social media, TV, website) to optimize format and length.

Key Insights:

• A promotional video for Instagram will need a shorter, high-energy edit, while a corporate training video requires clarity and detail.
• A strong Call-to-Action (CTA) (e.g., "Visit our website" vs. "Call now") influences scripting and editing.

2. Video Production Services Needed

Purpose:

• Clarifies the scope of work (pre-production, production, post-production).
• Helps estimate costs and timelines (e.g., animation vs. live-action).

Key Insights:

• Clients often underestimate the need for pre-production (scripting, storyboarding), leading to delays later.
• Animation is costlier but versatile for explainer videos.
• Drone footage or green screen requires specialized crew/equipment.
• Post-production add-ons (motion graphics, VFX) significantly impact pricing.

3. Creative Direction & Style Preferences

Purpose:

• Aligns the team’s creative approach with the client’s brand identity.
• Avoids misunderstandings about tone (e.g., humorous vs. corporate).

Key Insights:

• Reference videos are critical—clients may say "cinematic" but mean something entirely different (e.g., documentary-style vs. Hollywood-style).
• Brand style guides ensure consistency in colors, fonts, and logos.
• Video length ties to platform:
  15–30 sec: Social ads (TikTok, Instagram Reels).
  1–2 min: Website/YouTube promotions.
  3–5 min+: Documentaries or detailed tutorials.

4. Budget & Timeline

Purpose:

• Sets realistic expectations early to avoid scope creep.
• Helps prioritize services (e.g., if budget is tight, skip drone shots).

Key Insights:

• Clients with <$1,000 budgets may need stock footage or simpler edits.
• Strict deadlines may require rush fees or reduced revisions.
• Flexible timelines allow for better creative exploration.

5. Client Expectations & Additional Notes

Purpose:

• Uncovers hidden requirements (e.g., legal disclaimers, competitor comparisons).
• Reveals strategic goals (e.g., "We want to look more innovative than Brand X").

Key Insights:

• Key messages guide scripting—avoid info overload.
• Competitor differentiation can shape visuals (e.g., luxury vs. affordable aesthetics).
• Clients who need distribution help may benefit from a marketing add-on package.

6. Approval Process

Purpose:

• Prevents bottlenecks by identifying decision-makers upfront.
• Sets boundaries for revisions to avoid endless edits.

Key Insights:

• Single point of contact speeds up feedback.
• Revision limits protect profitability (e.g., 2 rounds included, then hourly charges).
• Feedback tools like Frame.io streamline collaboration.

Why This Form Works:

Prevents Miscommunication – Clients often assume video teams "just know" their vision. This form forces specificity.

Streamlines Quotes – Agencies can provide accurate estimates by knowing the exact scope (e.g., "We need 3 animated explainer videos @ 1 min each").

Saves Time – Reduces back-and-forth emails by capturing all critical details upfront.

Professionalism – Demonstrates thoroughness, building client trust.

Pro Tip:

For high-budget projects, supplement this with a creative brief meeting to discuss mood boards and script ideas in depth.

Please remove this mandatory questions recommendation esction before publishing.

Here are the mandatory questions your Client Intake Form should include to ensure clarity, avoid scope creep, and provide an accurate quote:

Essential Must-Have Questions

1. Contact & Basic Info
   Company Name
   Contact Person
   Email & Phone Number
2. Project Scope
   Project Type (Commercial/Promo/Documentary/Other)
   Primary Goal (Brand awareness, sales, training, etc.)
   Target Audience (B2B, consumers, etc.)
3. Distribution & Usage
   Where will the video be used? (Website, social media, TV, etc.)
   Desired Video Length (15s, 1 min, 5 min, etc.)
4. Budget & Timeline
   Estimated Budget Range (Critical for feasibility)
   Deadline (Flexible or fixed date?)
5. Creative Direction
   Tone/Style (Professional, cinematic, humorous, etc.)
   Must-Include Elements (Logos, CTAs, disclaimers)
6. Approval Process
   Main Point of Contact for Feedback
   Revision Limits (Prevents endless edits)

Why These Are Mandatory

• Avoids miscommunication (e.g., a "corporate" tone vs. "edgy" is subjective without clarification).
• Prevents unrealistic expectations (A $1K budget won’t cover a 3D animation).
• Saves time (Knowing the deadline upfront avoids rushed revisions).

Optional but Recommended

• Reference videos
• Competitor differentiators
• Storyboarding/script approval needs