Establish product baselines and capture infringing listing intelligence. Essential for takedown notices and litigation; cross-reference all fields with internal IP docketing.
Authentic Product SKU/Model Number
Authentic Product UPC/EAN/ISBN Code
Authentic Product Manufacturing Batch Code (if applicable)
Type of Intellectual Property Being Infringed
Registered Trademark
Design Patent
Utility Patent
Copyrighted Work
Trade Dress
Multiple IP Types
Primary Trademark Registration Number/Patent Publication Number
Additional IP Registration Numbers (if multiple)
Is the IP registration active and renewed in all jurisdictions where infringement is observed?
Primary E-Commerce Marketplace Where Infringement Occurs
Amazon Global
Alibaba/AliExpress
eBay International
Wish
Mercado Libre
Rakuten
Tmall/Taobao
JD.com
Shopee
Lazada
Etsy
Walmart Marketplace
Other
Specific Marketplace Country/Region Domain
Infringing Seller Store Name/Vendor ID
Is this seller a repeat infringer with prior violations documented?
Infringing Product Listing URL
Infringing Product Title/Listing Title
Infringing Product Listed Price
Authentic Product MSRP/Current Market Price
Estimated Units Sold (if visible on listing)
Date/Time When Infringement Was First Detected
Geographic Scope of Infringement Impact
Single Country
Multiple Countries in One Region
Global Impact
Unknown
Multi-Listing Infringement Tracker (if seller has multiple infringing listings)
Infringing SKU | Listing URL | Listed Price | Estimated Monthly Sales | Flagged for Test Purchase? | |
|---|---|---|---|---|---|
Document the evidentiary baseline for enforcement. Maintain strict chain of custody, timestamped visual evidence, and conduct test purchases via non-traceable controlled accounts.
Has a controlled test purchase been completed for this infringing listing?
Test Purchase Delivery Date/Time
Test Purchase Account Type Used
Corporate Controlled Account
Third-Party Mystery Shopper
Law Enforcement Liaison
Consumer Advocate Partner
Not Applicable
Test Purchase Order Number/Transaction ID
Total Test Purchase Cost (including shipping)
Was the delivered product confirmed as counterfeit through visual inspection?
Was the delivered product confirmed as counterfeit through material composition analysis?
Does the counterfeit product pose consumer safety risks?
Upload High-Resolution Product Comparison Photos (Authentic vs. Counterfeit)
Upload Laboratory Analysis Report (if applicable)
Upload Video Evidence of Unboxing and Authentication Process (if applicable)
Forensic Authentication Checklist - Rate the following authenticity verification points
Definitely Counterfeit | Highly Suspicious | Inconclusive | Likely Authentic | Definitely Authentic | |
|---|---|---|---|---|---|
Product weight matches authentic specifications | |||||
Material texture and quality consistent with authentic | |||||
Color accuracy compared to authentic product | |||||
Logo/trademark placement and quality | |||||
Packaging quality and branding accuracy | |||||
Security features (holograms, QR codes, serial numbers) | |||||
Product functionality and performance | |||||
Scent or chemical odor (if applicable) |
Detailed Forensic Analysis Summary - Describe all observed discrepancies between authentic and counterfeit product:
Multi-Channel Evidence Collection Log (if evidence gathered from multiple sources)
Evidence Source | Collection Date | Evidence Type | Verified by Legal | Admissible Format | |
|---|---|---|---|---|---|
Track marketplace enforcement communications. Document all submissions, responses, and escalations. Store copies of all correspondence in the designated legal hold repository.
Type of Infringement Notice Filed
DMCA Copyright Notice
Trademark Infringement Claim
Patent Infringement Claim
Trade Dress Violation
Combined IP Claim
Platform-Specific Brand Protection Program
Cease & Desist (Direct to Seller)
Has a formal takedown notice been submitted to the marketplace platform?
Platform-Assigned Case/Ticket Number
Internal Legal Matter Number
Did the platform acknowledge receipt of the notice within their stated SLA?
Current Platform Response Status
No Response
Under Review
Additional Information Requested
Partial Takedown (some listings removed)
Full Takedown Approved
Takedown Rejected/Denied
Seller Counter-Notice Filed
Has the seller filed a counter-notice or appeal against the takedown?
Is this case eligible for platform's expedited brand protection program?
Supporting Documentation Submitted with Notice
IP Registration Certificate
Test Purchase Evidence
Product Comparison Photos
Affidavit of Authenticity
Prior Communication with Seller
Consumer Complaint Records
Safety Hazard Documentation
Upload Complete Takedown Notice Submission Package (PDF)
Platform's Stated Reason for Rejection (if applicable):
Has this infringement pattern been reported to the marketplace's dedicated brand protection liaison?
Cross-Platform Enforcement Tracking (if infringement appears on multiple marketplaces)
Marketplace Name | Listing URL | Notice Filed Date | Case Number | Status | |
|---|---|---|---|---|---|
Quantify commercial damage and recommend enforcement escalation. Base financial figures on sales data and valuation models aligned with corporate risk tolerance and IP strategy.
Estimated Units of Counterfeit Sold in Last 30 Days
Estimated Gross Revenue Diverted to Counterfeiter (30 days)
Estimated Brand Revenue Loss (assuming 40% conversion rate)
Estimated Price Erosion Impact on Authentic Product Sales
Number of Authorized Distributor Complaints Received
Number of Consumer Complaints/Returns Due to Counterfeit Quality
Has this counterfeit been detected in your authorized supply chain?
Brand Reputation Risk Severity (1 = Minimal, 5 = Catastrophic)
Recommended Legal Action Level
Monitor Only
Platform Takedown Only
Cease & Desist Letter
Customs Recordation & Border Enforcement
Civil Litigation (Demand Letter Phase)
Civil Litigation (File Complaint)
Criminal Referral to Authorities
Emergency Injunction/TRO
Is the infringer engaged in large-scale commercial distribution?
Does this case warrant customs recordation in target markets?
Strategic Legal Recommendation & Justification:
Estimated Legal Costs for Recommended Action
Estimated Timeline to Resolution (in weeks)
Revenue Impact Analysis by Geographic Region
Region | Estimated Counterfeit Units Sold | Counterfeit Revenue | Projected Authentic Revenue Loss | Total Regional Impact | |
|---|---|---|---|---|---|
$0.00 | |||||
$0.00 | |||||
$0.00 | |||||
$0.00 | |||||
$0.00 |
Requires authorized sign-off from legal counsel and brand protection leadership. Enforcement requires dual authorization and full evidence package review prior to certification.
Lead IP Enforcement Counsel Name
Lead IP Enforcement Counsel Email
Legal Review Completion Date
Has legal counsel verified that all evidence meets admissibility standards?
Has legal counsel confirmed IP registration validity and jurisdictional coverage?
Head of Brand Protection Name
Head of Brand Protection Email
Brand Protection Review Completion Date
Has brand protection leadership confirmed the business case for recommended action?
Enforcement Priority Level (1 = Low, 5 = Critical)
Does this case require escalation to C-Suite or Board level?
Lead IP Enforcement Counsel Signature
Head of Digital Brand Protection Signature
I certify that all information provided is accurate to the best of my knowledge and that all required evidence has been properly documented and preserved according to legal hold policies