Lookbook Form
I. Project Information
Project Title:
Client/Brand:
Project Type:
What is the main objective of this lookbook? e.g., Increase brand awareness, drive sales, showcase new collection
Who is this lookbook intended for? e.g., Young adults, professionals, specific demographics
What is the overall feeling or message you want to convey? e.g., Modern elegance, bohemian spirit, urban chic
Deadline:
Budget:
II. Content and Styling
Number of Looks/Products:
Description of Looks/Products:
Item Name | Materials | Colors | Other Key Features | ||
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Desired Style/Aesthetic:
Location Preferences: (e.g., Studio shoot, outdoor locations, specific types of locations)
Model Requirements: (e.g., Male/Female, age range, height, specific features)
Hair & Makeup Style: (Describe the desired hair and makeup looks for the models.)
Photography Style: (e.g., Clean and crisp, artistic and moody, lifestyle, product-focused)
Retouching Preferences: (Level of retouching desired, specific requests)
Inspiration/References: (Links to websites, images, or other lookbooks that represent the desired style)
III. Deliverables and Usage
Final Format:
File Size/Resolution: (Specify requirements for the final files)
How will the images be used? e.g., Website, social media, print advertising, editorial
Number of Copies (if applicable):
Delivery Method:
IV. Team and Contact Information
Contact Person:
Organization:
Phone Number:
Email:
Website (if applicable):
Other Team Members Involved: (e.g., Stylist, Makeup Artist, Hair Stylist)
How will the images be used? e.g., Website, social media, print advertising, editorial
Form Template Instructions
Form Template Instructions
Please remove Form Template Instructions before publishing this form
Tips for using this form:
- Make it clear and concise: Avoid jargon and use simple language.
- Provide examples: Where applicable, give examples of the type of information you are looking for.
Strengths:
- Comprehensive Coverage: It addresses all the key areas, from project overview and creative direction to deliverables and contact information. This thoroughness minimizes the risk of overlooking important details.
- Organized Structure: The division into clear sections (Project Information, Content & Styling, Deliverables & Usage, Team & Contact Information, and Additional Information) makes it easy to navigate and understand.
- Focus on Visuals: The emphasis on visual references (mood boards, inspiration links) and detailed descriptions of looks, photography style, and hair & makeup is crucial for a visual project like a lookbook.
- Practical Considerations: It includes practical aspects like budget, deadlines, file formats, usage rights, and delivery methods, ensuring a smooth workflow.
- Clear Communication: The form facilitates clear communication between the client and the creative team by prompting them to articulate their vision and requirements.
- Flexibility: The "Additional Information/Special Requests" section allows for any unique project needs to be addressed.
Potential Areas for Improvement:
- Model Requirements: Be more specific. Instead of just "age range," consider asking for specific measurements (height, bust, waist, hips) if needed. Also, ask about experience (e.g., runway, editorial). Consider adding a section for model release information.
- Photography Style: Provide more examples of photography styles. Consider adding a section asking about the desired lighting (e.g., natural, studio, soft, hard).
- Retouching Preferences: Be more specific. Instead of "level of retouching," consider asking about specific retouching requests (e.g., blemish removal, color correction, body shaping). Providing examples of retouching styles would be helpful.
- Usage Rights: This is critical. It's good that it's included, but it might be worth having a more detailed section on usage rights, especially if the images will be used across different platforms and for varying durations. Consulting with a legal professional regarding image usage rights is always recommended.
Overall:
This Lookbook Form is a strong foundation. By incorporating the suggested improvements, you can make it even more effective in capturing the necessary information and ensuring a successful lookbook project. The most important thing is to adapt the form to your specific needs and the type of lookbooks you typically create.