Billboard Design Client Intake Form

I. Client & Project Details

Client Information

First Name

Last Name

Company Name

Phone Number

Email Address

Website

Billing Address

City/Town

State/Province


Postal/Zip Code

Country

Project Overview

Project Name/Campaign Title:

Project Goal/Objective: (What do you want to achieve with this billboard?)

Target Audience: (Describe the demographics, interests, and location of your target audience.)

Key Message/Call to Action: (What do you want people to do?)


Campaign Duration: (Start and end dates, if applicable)


Start Date

End Date

Overall Brand Aesthetic/Style:

II. Billboard Specifications

Billboard Size/Dimensions: (Specify height and width)

Billboard Type:

Orientation:

Viewing Distance: (Approximate distance from which the billboard will be viewed)

Lighting Conditions:

III. Visual Aids

Existing Brand Assets:

(Please provide any existing logos, brand guidelines, color palettes, fonts, and high-resolution images.)


Logos (Vector or high-resolution raster files):



Choose a file or drop it here
 


Choose a file or drop it here
 


Choose a file or drop it here
 


Choose a file or drop it here
 

Brand Guidelines/Style Guides:

Preferred Color Palettes (Hex codes, CMYK, RGB):

Preferred Fonts or Font Styles:

High-Resolution Images (Specify file types and sizes):

File Type

Upload File

Size

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Inspiration/Examples:

(Please provide examples of billboard designs you like or that reflect your desired aesthetic.)

Link

Description

Upload file (If any)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Visual Preferences:

IV. Digital Billboard Specifics

File Format Requirements: (e.g., JPEG, PNG, MP4, GIF)

Resolution Requirements: (Pixels)

Animation/Video Specifications: (Length, looping, sound requirements)

Transition Effects: (If applicable)

Scheduling/Rotation Details: (If multiple creatives will be displayed)

Interactivity/Dynamic Content: (If applicable)

V. Mapping/Location Visuals

Billboard Location Address/Coordinates:


Photographs of the Billboard Location: (If available)


Choose a file or drop it here
 


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Choose a file or drop it here
 


Choose a file or drop it here
 

Surrounding Environment: (Description of the area around the billboard, e.g., urban, rural, highway)

Traffic Flow/Direction: (Direction of traffic flow relative to the billboard)

Visual Representation of location: (Please provide google maps link)

VI. "Must-Haves" vs. "Nice-to-Haves"

"Must-Haves": (Essential elements that must be included in the design)

List each item and provide a brief description.

Item

Brief description

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"Nice-to-Haves": (Optional elements that would enhance the design)

List each item and provide a brief description.

Item

Brief description

1
 
 
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VII. Accessibility Considerations

Readability: (Ensure text is legible from a distance)

Color Contrast: (Adequate contrast for visibility)

Alternative Text (for digital): (If applicable, for screen readers)

Simplicity: (Avoid overly complex designs)

Cultural Sensitivity: (Consider diverse audiences)

VIII. Liability and Usage Rights

Ownership of Design: (Who will own the final design?)

Usage Rights: (How will the design be used, and for how long?)

Liability: (Who is responsible for any content or claims in the design?)

Copyright/Trademark Information: (Any existing copyrights or trademarks that must be included)

Client Approval Process: (Outline the approval process for the design)

IX. Project Timeline Expectations

Project Start Date:

First Draft Delivery Date:

Revision Rounds:

Final Approval Date:

Billboard Installation/Launch Date:

Any Critical Deadlines:

Budget:

X. Additional Notes/Comments

(Please provide any additional information or specific requests that may be helpful for the design process.)

Client Signature

Client Intake Form Insights

Please remove this client intake form insights section before publishing.


Absolutely. Let's break down the client intake form section by section, providing detailed insights into its purpose and importance:


1. Client Information:


Purpose: This section establishes a clear point of contact and ensures accurate billing and communication.

Insights:

  • Accurate contact details are crucial for smooth project management.
  • Understanding the client's role and title helps tailor communication.
  • Website information provides valuable context about the client's brand.

2. Project Overview:


Purpose: This section defines the project's goals, audience, and overall direction.

Insights:

  • Clear objectives (project goals) are essential for measuring success.
  • Identifying the target audience allows for targeted design and messaging.
  • Understanding the desired call to action guides the design's focus.
  • Knowing the campaign duration helps with scheduling.
  • Brand aesthetic sets the visual tone.

3. Billboard Specifications:


Purpose: This section gathers technical details about the billboard itself.

Insights:

  • Size and type dictate design constraints and possibilities.
  • Viewing distance influences text size and image resolution.
  • Lighting conditions affect color choices and overall visibility.
  • Orientation is vital to start the correct layout.

4. Visual Aids:


Purpose: This section collects existing brand assets and visual references.

Insights:

  • Consistent branding is crucial for brand recognition.
  • Providing brand guidelines ensures adherence to brand standards.
  • Inspiration and examples help understand the client's aesthetic preferences.
  • High resolution images are vital for quality print.

5. Digital Billboard Specifics (If Applicable):


Purpose: This section gathers technical details for digital billboard projects.

Insights:

  • File format and resolution requirements ensure compatibility.
  • Animation and video specifications guide motion graphics design.
  • Scheduling details manage content rotation.
  • Interactivity adds a layer of complexity, and must be well defined.

6. Mapping/Location Visuals:


Purpose: This section provides context about the billboard's location and surroundings.

Insights:

  • Location address/coordinates are essential for site visits and design considerations.
  • Photographs and descriptions of the surrounding environment help create contextually relevant designs.
  • Traffic flow dictates the amount of time people have to view the add.
  • Visual representation of the location helps the designer understand the surrounding area.

7. "Must-Haves" vs. "Nice-to-Haves":


Purpose: This section prioritizes design elements and manages expectations.

Insights:

  • "Must-haves" establish essential requirements.
  • "Nice-to-haves" allow for creative flexibility within budget and time constraints.
  • This section helps avoid scope creep.

8. Accessibility Considerations:


Purpose: This section ensures the design is accessible to a wide audience.

Insights:

  • Readability and color contrast are crucial for visibility.
  • Alternative text (for digital) improves accessibility for people with disabilities.
  • Simplicity helps everyone understand the message.
  • Cultural sensitivity avoids offending any groups.

9. Liability and Usage Rights:


Purpose: This section clarifies ownership, usage rights, and liability.

Insights:

  • Clear ownership and usage rights protect both parties.
  • Liability agreements prevent legal disputes.
  • Copyright and trademark information ensures legal compliance.
  • Client approval process ensures that the client has final say.

10. Project Timeline Expectations:


Purpose: This section sets realistic deadlines and manages project workflow.

Insights:

  • Clear deadlines ensure timely project completion.
  • Revision rounds allow for client feedback and adjustments.
  • Budget constraints effects the design choices.
  • Knowing the installation date is vital for planning.

Questions to Tailor Services:


Purpose: These questions go beyond the form to gain deeper insights into the client's needs and challenges.

Insights:

  • Understanding client challenges allows for targeted solutions.
  • Identifying KPIs helps measure campaign success.
  • Referencing existing marketing materials ensures brand consistency.
  • Communication preferences improve collaboration.
  • Competitor analysis provides context for design strategy.
  • Budget considerations guide design choices.
  • Legal restrictions prevent potential problems.
  • Measuring success helps the client see the value of the campaign.
  • Understanding the main message to convey helps the designer focus their efforts.
  • Knowing the clients preferred aesthetic helps the designer to create something that the client will love.

By thoroughly addressing each section and asking the tailored questions, you can gather all the necessary information to create a successful billboard design that meets the client's objectives and exceeds their expectations.


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