This section establishes the creator's professional profile and defines the strategic scope of the campaign engagement. Please provide comprehensive and accurate information to ensure proper vetting and alignment.
Creator Legal Name (Individual or Entity)
Primary Contact Email Address
Primary Contact Phone Number
Business Registration Number (if applicable)
Are you represented by a talent agency or management company?
Agency/Management Company Legal Name
Primary Social Media Platform Handle
Primary Platform
TikTok
YouTube
Twitter/X
Snapchat
Twitch
Other
Current Follower Count on Primary Platform
Average Engagement Rate (%) on Primary Platform
Average Monthly Reach/Impressions
Audience Age Demographics (Select primary ranges)
13-17
18-24
25-34
35-44
45-54
55-64
65+
Top Geographic Markets (by audience %)
Content Categories/Niche (Select all that apply)
Fashion & Beauty
Lifestyle & Travel
Food & Beverage
Technology & Gaming
Health & Fitness
Finance & Business
Parenting & Family
Arts & Culture
Social Causes & Activism
Entertainment & Comedy
Education & How-To
Other
Is your account verified on your primary platform?
Describe your primary audience psychographics and interests
Campaign Objectives & Key Messages (as briefed)
Campaign Start Date
Campaign End Date
Have you previously collaborated with our brand or any of our sister/affiliated brands?
Please provide details of previous collaboration(s): campaign name, date, and outcome
Do you have any existing brand partnerships or exclusivity agreements that may conflict with this campaign?
Please describe the conflicting agreement(s) and product/service categories involved
Describe your content creation process and typical turnaround time
Typical content posting frequency on primary platform
Provide 2-3 examples of past brand collaborations with performance metrics
This section defines all content deliverables, technical specifications, delivery timelines, and intellectual property licensing terms. Specificity is critical to ensure mutual understanding of expectations.
Content Deliverables Schedule
Content Type | Quantity | Platform Destination | Delivery Deadline | Technical Specifications | Requires Pre-Approval? | Max Revision Rounds | ||
|---|---|---|---|---|---|---|---|---|
A | B | C | D | E | F | G | ||
1 | Instagram Feed Post | 2 | Instagram | 3/15/2024, 5:00 PM | 1080x1080px, JPG, sRGB | Yes | 2 | |
2 | Instagram Story Set (3-5 frames) | 1 | Instagram | 3/20/2024, 12:00 PM | 1080x1920px, MP4, <15sec per frame | Yes | 2 | |
3 | TikTok/Reels Video | 1 | TikTok | 3/25/2024, 2:00 PM | 1080x1920px, 15-30sec, 60fps | Yes | 3 | |
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Key Messaging & Hashtag Requirements (including mandatory hashtags, @mentions, and talking points)
Will you require access to brand-provided assets (logos, product images, brand guidelines)?
Select required asset types
Logo files
Product photography
Brand style guide
Pre-approved copy/text
Music/sound effects library
Video b-roll footage
Other
Usage Rights License Duration
30 days
90 days
6 months
1 year
2 years
Perpetual
Licensed Usage Platforms (Select all that apply)
Creator's organic social media
Brand's organic social media
Brand's paid social advertising
Brand's website
Brand's email marketing
Brand's e-commerce platforms
Traditional media (TV/Print/OOH)
Third-party retailer platforms
Press releases & PR materials
Internal presentations
Other
Licensed Geographic Territory
Single Country
Regional (e.g., North America, EU)
Worldwide
Is exclusivity required for this campaign?
Define exclusivity scope: product/service category, competitive brands, and duration
Will the brand require whitelist access for paid media amplification?
Whitelist access allows the brand to run paid advertisements through the creator's social handle. This requires additional platform authorization and may affect compensation. A separate whitelist addendum will be required.
Does the brand require content archiving rights for compliance and record-keeping?
Archiving retention period (years)
Revision Process & Feedback Timeline
Is a kill clause applicable (allowing brand to cancel content usage rights under specific conditions)?
Define kill clause triggers and conditions
Will content require localization or translation for different markets?
Specify required languages and markets
Additional Licensing Terms or Restrictions
This section outlines performance expectations, compensation models, payment schedules, and bonus structures. Clear metrics and terms prevent disputes and align incentives.
Primary Compensation Model
Flat Fee
Performance-Based
Flat Fee + Performance Bonus
Product Seeding Only
Revenue Share
Cost Per Acquisition (CPA)
Cost Per Mille (CPM)
Other
Total Campaign Compensation (Flat Fee Component)
Is a performance bonus structure applicable?
Performance Bonus Tiers
Performance Metric | Threshold Target | Bonus Amount | Measurement Period | Cumulative? | ||
|---|---|---|---|---|---|---|
A | B | C | D | E | ||
1 | Engagement Rate > 5% | 5.0 | $500.00 | First 7 days | ||
2 | Reach > 100K | 100000 | $750.00 | Campaign duration | ||
3 | Conversions > 500 | 500 | $1,000.00 | Campaign duration | Yes | |
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Payment Schedule & Milestones
Payment Milestone | Amount | Due Date | Trigger Condition | Holdback for Performance? | ||
|---|---|---|---|---|---|---|
A | B | C | D | E | ||
1 | Contract Signing | $2,500.00 | 3/1/2024 | Upon signed agreement receipt | ||
2 | Content Approval | $2,500.00 | 3/30/2024 | Upon final content approval | ||
3 | Campaign Completion | $1,000.00 | 4/15/2024 | Upon final performance report submission | Yes | |
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Payment Currency
USD
EUR
GBP
CAD
AUD
JPY
SGD
Other
Preferred Payment Method & Details
Are you responsible for your own tax obligations in your jurisdiction?
Provide tax identification details and jurisdiction
Tax Documentation Requirements
Rate the importance of the following performance metrics for this campaign
Not Important | Slightly Important | Moderately Important | Very Important | Critical | |
|---|---|---|---|---|---|
Reach/Impressions | |||||
Engagement Rate (likes, comments, shares) | |||||
Click-Through Rate (CTR) | |||||
Conversion Rate/Sales Attribution | |||||
Brand Sentiment Analysis | |||||
Follower Growth | |||||
Video Completion Rate | |||||
Cost Per Engagement (CPE) |
Reporting Requirements & Frequency
Will you provide access to native platform analytics for verification?
Attribution & Tracking Methodology (e.g., UTM parameters, promo codes, affiliate links)
Does the compensation include currency fluctuation protection for cross-border payments?
Exchange rate lock mechanism or threshold
This section addresses regulatory compliance, disclosure requirements, and platform-specific guidelines. While FTC guidelines are referenced as a benchmark, all creators must adhere to applicable local regulations and platform policies in their jurisdiction. This includes but is not limited to ASA (UK), ARPP (France), AANA (Australia), and other national advertising standards.
Do you understand that all sponsored content must be clearly and conspicuously disclosed as an advertisement or paid partnership?
Approved Disclosure Methods for This Campaign (Select all that apply)
#ad or #paid hashtag
#sponsored hashtag
Paid partnership with [Brand] tag
Clear verbal disclosure in video
Written disclosure in caption above fold
Platform's built-in branded content tool
Other (requires pre-approval)
Will any content feature products that were gifted rather than directly paid for?
Specify gifted items and confirm disclosure approach distinguishes gifted from paid content
Do you understand that testimonials and claims must be truthful, non-misleading, and represent your genuine opinion and experience?
Have you reviewed the platform-specific branded content policies for all platforms where content will be posted?
Confirm which platforms' policies you have reviewed and date of last review
Will you be creating content that could be considered sensitive, political, or targeting minors?
Describe the sensitive content nature and confirm compliance with youth advertising and sensitive content guidelines
Do you understand that all content is subject to pre-approval for brand safety and compliance verification?
Are you aware of and compliant with data privacy regulations regarding audience data collection?
Describe any audience data collection methods you employ (e.g., email capture, surveys)
Do you maintain professional indemnity or liability insurance for your content creation business?
Insurance Provider and Coverage Amount
Do you have a crisis management plan if content generates negative publicity?
Briefly describe your crisis communication approach
I acknowledge that I have read, understood, and agree to comply with all applicable advertising disclosure regulations and platform policies
I confirm that I will not use fake followers, engagement pods, bots, or other fraudulent methods to inflate metrics
I agree to maintain records of this campaign for potential audit purposes for the required statutory period
Additional Compliance Notes or Special Considerations
This final section captures all necessary approvals and signatures to execute the agreement. All parties must review and approve before campaign commencement. Incomplete approvals will delay campaign launch.
Submitted By (Creator Name/Authorized Representative)
Submission Timestamp
Creator/Authorized Representative Digital Signature
Has the Marketing Director reviewed and approved this creator's profile, content strategy, and campaign scope?
Marketing Director Name
Has Legal Operations reviewed and approved the terms, usage rights, compliance framework, and risk assessment?
Legal Operations Approver Name
Are there any special legal clauses or amendments required for this engagement?
Describe special clauses, riders, or amendments
Has finance approved the compensation structure and budget allocation?
Final Approval Date
Contract Execution Date
Campaign Commencement Date (must be after execution)
Marketing Director Digital Signature
Legal Operations Digital Signature
Final Approval Comments & Conditions
Document retention period for campaign records (years)
I confirm that all information provided in this form is accurate and complete to the best of my knowledge
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