In designing a site or forms, the designer has several factors to consider: functionality, usability (or lack thereof), practicality, and aesthetic. Undoubtedly, the functionality, usability, and practicality are at the top of the agenda when designing a site or forms. However, one cannot ignore the importance of the aesthetic aspect of the site or forms. The artistic design brings up the emotional side of the visitors, and in some cases, the aesthetic design is the factor that keeps site visitors engaged and connected to the site. For example, a birthday party organizer may design its site or forms with a cheerful theme to bring up the visitor’s excitement and joyful feeling.