Never Lose a Lead with Conditional Payment
Do you know that more than half of online orders were abandoned without ever being completed?

We have all been there, for various reasons, we did not complete the payment when we shopped online. The number one reason is expensive shipping. More importantly, the next two reasons digital shoppers abandon their carts are ‘Only Browsing’ and ‘Only Researching.’ Let’s admit it, we often make a comparison or do some research before we make our final decision to purchase the products or services.

Many digital orders do not involve physical goods and do not require shipping. These online orders make the ‘Only Browsing’ and ‘Only Researching’ the top reasons why online orders are abandoned.

Unlike shopping cart, online form does not necessarily require payment, and the submitted data is as important as the payment itself. You use online forms for event registrations, seminars, service bookings, digital goods subscriptions, and for many other business activities. Each form submission is an opportunity for us to build a relationship with our customers and requiring payment on our online forms should not stop our potential customers from reaching us.

If your goal is somewhere in between generating leads and accepting payment, it is always a good idea to make payment optional. It is an even better idea that we make our forms ‘smart enough’ to decide whether payment is required or give something for free depending on the answers. For those visitors who are ‘Only Browsing’ or ‘Only Researching,’ your forms might even provide what they are looking for!


Borneosoft Online Forms allow you to enable conditional payment for your forms. You can provide a checkbox to the respondents to tick to indicate whether they want to submit with or without the payment. You can also use formula or conditional logic for the form to automatically determines whether payment is required. E.g., you can set a conditional logic that only requires payment if premium products or services are selected.

To enable conditional payment for your online forms, you simply enable the setting and enter the formula or conditional logic whether the payment is required. The payment is required when the formula or conditional logic returns 1; otherwise, the form can be submitted without payment.

In this example of Magazine Subscription Form, the subscription payment is not required when the respondent only selects the free online magazine. When the respondent chooses any of the non-free magazines, the form submission will require payment. To try the payment in this demo, you can use the test card numbers, such as 4242424242424242, any three-digit CVC code, any expiration date in the future, any billing ZIP code, such as 42424.

In this video clip, the respondent selects non-free magazines and proceeds with payment or selects only the free online magazine and submits the form without making payment.

Respondent fills up the form and proceeds to pay
Respondent selects only free online magazine and submits without payment
Play: All, Respondent fills up the form and proceeds to pay, Respondent selects only free online magazine and submits without payment