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Captivate Your Audience: Banner Ad Design Intake

I. Client Information

First Name

Last Name

Company Name

Email Address

Phone Number

Website URL

II. Project Overview

What is the primary goal of these banner ads?

Brand awareness

Lead generation

Sales

Event promotion

Other:

Target Audience: (Demographics, interests, behaviors)

Key Message: (What should the ads communicate?)

Call to Action (CTA): (e.g., "Shop Now," "Learn More," "Sign Up")

Where will these ads be displayed?

Facebook

Instagram

TikTok

Youtube

Google Display Network

Pinterest

LinkedIn

Twitter/X

Your website

Other:

III. Design Preferences

Ad Sizes Needed (Check all that apply)

Standard Sizes:

300x250 (Medium Rectangle)

728x90 (Leaderboard)

300x600 (Half-Page Ad)

160x600 (Wide Skyscraper)

320x50 (Mobile Leaderboard)

Other:

Social Media Sizes (if applicable):

Facebook (1200x628)

Instagram (1080x1080 or Stories 1080x1920)

LinkedIn (1200x627)

Twitter (1024x512)

Other:

Design Style & Branding

Brand Colors: (Provide HEX/RGB codes if available)

Fonts: (Preferred fonts or brand fonts)

Logo: (Attach high-resolution logo)

Choose a file or drop it here
 

Image Preferences:

Use client-provided images

Stock images

Custom illustrations

Other:

Please upload the images.

Description

Upload Here

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Overall Style:

Minimalist

Bold & colorful

Corporate

Playful

Other:

Competitor References: (Any competitor ads you like/dislike?)

Animation & Interactivity

Static or Animated Ads?

Static (non-moving)

Animated (GIF/HTML5)

Animation Style: (Simple fade, slide-in, parallax, etc.)

Animation Length: (5 sec, 10 sec, 15 sec, etc.)

Interactive Elements?

Hover effects

Clickable buttons

Other:

IV. Content & Messaging

Headline: (If you have a specific one in mind)

Supporting Text: (Key selling points)

Legal/Disclaimer Text Needed? (e.g., "Limited time offer")

Do you have a preferred tone? (Professional, friendly, humorous, urgent, etc.)

V. Technical & File Requirements

File Format Needed: (JPG, PNG, GIF, HTML5, etc.)

Maximum File Size Restrictions? (If any)

Do you need a transparent background (PNG)?

Any tracking pixels or UTM parameters needed?

VI. Timeline & Budget

Desired Completion Date:

Budget Range: (If applicable)

Will you need future ad updates or variations?

Future ad updates

Variations

VII. Additional Notes

Any specific imagery/icons to include/avoid?

Any previous ads you liked/disliked? (Attach examples if possible)

Description or Link

Upload Here

Notes

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Other special requests?

 

Thank you for your time! We look forward to creating high-converting banner ads for your business.

Client Intake Form Insights

Please remove this client intake form insights section before publishing.


This Client Intake Form is designed to gather all necessary information to create high-converting, on-brand display ads (banner ads) tailored to the client’s business goals. Below is a breakdown of each section, its purpose, and how it helps in crafting effective ad designs.


1. Basic Information

Purpose:

  • Ensures proper communication and project tracking.
  • Helps in referencing the client’s brand identity (website, logo, etc.).

Key Insights:

  • Website URL allows designers to study the brand’s existing style.
  • Contact details ensure smooth communication throughout the project.

2. Project Overview

Purpose:

  • Defines the core objective of the ads (awareness, conversions, etc.).
  • Helps tailor design and messaging to the target audience.

Key Insights:

  • Primary Goal determines design emphasis (e.g., a "Buy Now" CTA for sales vs. "Learn More" for awareness).
  • Target Audience influences color schemes, imagery, and tone.
  • Ad Placement (Google Display, social media, etc.) affects sizing and format selection.

3. Design Preferences

A. Ad Sizes Needed

Purpose:

  • Ensures ads meet platform specifications (Google Ads, Facebook, etc.).

Key Insights:

  • Different sizes perform better on different platforms (e.g., 300x250 for websites, 1080x1080 for Instagram).
  • Clients may not know standard sizes, so providing options helps guide them.

B. Design Style & Branding

Purpose:

  • Maintains brand consistency across ads.
  • Helps designers align with the client’s visual identity.

Key Insights:

  • Brand colors & fonts ensure ads look cohesive with the company’s website/marketing.
  • Competitor references help gauge industry trends and differentiate the brand.

C. Animation & Interactivity

Purpose:

  • Determines whether ads should be static or animated for better engagement.

Key Insights:

  • Animated ads (GIF/HTML5) typically have higher CTR but may cost more.
  • Interactive elements (hover effects, buttons) can improve engagement but require HTML5.

4. Content & Messaging

Purpose:

  • Ensures the ad copy is clear, compelling, and aligned with the brand voice.

Key Insights:

  • Headline & CTA must be concise and action-driven.
  • Legal disclaimers (e.g., "Limited offer") may be required for compliance.
  • Tone (professional, playful, urgent) affects design and wording choices.

5. Technical & File Requirements

Purpose:

  • Ensures final files meet platform specifications.

Key Insights:

  • File format (PNG for transparency, GIF/HTML5 for animation).
  • Tracking pixels/UTMs are crucial for measuring ad performance.

6. Timeline & Budget

Purpose:

  • Sets clear expectations for delivery and costs.

Key Insights:

  • Rush projects may require additional fees.
  • Future ad updates indicate if retainer services are needed.

7. Additional Notes

Purpose:

  • Captures any unique requests or restrictions.

Key Insights:

  • Imagery restrictions (e.g., no stock photos of people).
  • Previous ad examples help avoid past mistakes or replicate success.

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