Cosmetic Product Evaluation Form

 

Product Name: [Product Name] Product Type: [e.g., Lipstick, Foundation, Mascara, Skincare, etc.] Product Shade/Color: [e.g., Nude Beige, True Black, etc.]


 

Date of Evaluation:

Evaluator Skin Type (Optional):

Your Name (Optional):

Age (Optional):

I. Packaging & Presentation

 

1. Design/Aesthetics:

Excellent

Above average

Average

Below average

Very poor

Reviews:

Elegant

Modern

Clunky

Cheap-looking

Other:

2. Functionality:

Excellent

Above average

Average

Below average

Very poor

Reviews:

Easy to open/close

Dispenser works well

Applicator is effective

Other:

3. Information Provided:

Excellent

Above average

Average

Below average

Very poor

Reviews:

Clear Instructions

Ingredients listed

Claim understandable

Other:

4. Overall Impression:

Excellent

Above average

Average

Below average

Very poor

 

II. Product Performance

 

1. Application:

Very Easy

Easy

Neutral

Difficult

Very Difficult

Reviews:

Blends well

Applies smoothly

Even coverage

Other:

2. Texture/Feel:

Very Pleasant

Pleasant

Neutral

Unpleasant

Very Unpleasant

Reviews:

Creamy

Lightweight

Greasy

Sticky

Other:

3. Pigmentation/Color Payoff:

Opaque

Full Coverage

Medium Coverage

Light Coverage

Sheer

Reviews:

True to color

Buildable

Fades quickly

Other:

4. Longevity/Wear Time:

Very Long-lasting

Long-lasting

Neutral

Short-lasting

Very short-lasting

Reviews:

Stays put all day

Smudges

Creases

Other:

5. Scent (If applicable):

Very Pleasant

Pleasant

Neutral

Unpleasant

Very Unpleasant

Reviews:

Strong

Subtle

Floral

Chemical

Other:

6. Overall Effect/Appearance:

Impressive

Above Average

Average

Below Average

Disappointing

Reviews:

Natural look

Glamorous

Improves skin tone

Other:

III. Specific Observations (For specific product types)

 

For Foundation:

 

Coverage:

Light

Medium

Full

Finish:

Matte

Dewy

Satin

 

For Mascara:

 

Volumizing:

Lengthening:

Curling:

 

For Skincare:

 

Hydrating:

Absorbs well:

Reduces redness:

IV. Overall Satisfaction

Strongly Agree

Agree

Neutral

Disagree

Strongly disagree

 

V. Would you recommend this product?

 

VI. Additional Comments:

 

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