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Your Print Design Project: Client Intake Form

I. Client & Project Details

Client Information

First Name

Last Name

Company Name

Phone Number

Email Address

Website

Industry/Market

Project Overview

Project Type

Brochure

Poster

Packaging

Other (Specify):

Project Name/Tagline (if applicable):

Preferred Timeline/Deadline:

Budget Range:

Preferred File Formats for Final Deliverables (PDF, AI, EPS, etc.):

II. Design Requirements & Objectives

Project Goals

What is the primary purpose of this design?

Brand awareness

Product launch

Event promotion

Other (Specify):

Who is the target audience? (Demographics, preferences, behaviors)

What key message should the design convey?

Do you have any specific call-to-action (CTA) in mind?

Brand Guidelines & Visual Identity

Do you have an existing brand style guide?

If yes, please provide color codes, fonts, and any other assets.

If yes, please provide logo

Choose a file or drop it here
 

Preferred color palette (if no brand guide exists):

Preferred typography/font styles:

Any imagery/graphics preferences (illustrations, photography style, icons)?

Category

Upload File

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Content & Layout

Will you provide copy/text

Do you need copywriting assistance?

Do you have high-resolution images/assets

Do you need stock imagery?

Any specific layout preferences (minimalist, bold, grid-based, etc.)?

Required sections (for brochures/packaging):

III. Mood Board & Inspiration

Do you have any reference designs or examples of styles you like? (Attach files/links)

Link

Upload File

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What adjectives describe the look & feel you want?

Modern

Vintage

Playful

Luxury

Other (Specify):

Any brands/designs you admire for inspiration?

Any design styles to avoid?

IV. Competitor Analysis

Who are your top 3-5 competitors? and What do you like/dislike about their print designs?

Competitor Name

What do you like about their print designs?

What do you dislike about their print designs?

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How do you want to differentiate your design from competitors?

Scalability

Will this design need variations (e.g., different sizes, languages, seasonal editions)?

Should the design be modular for future updates?

Any plans to repurpose this design for digital use (social media, web banners)?

Accessibility Considerations

Should the design follow accessibility best practices (high contrast, readable fonts, alt text for images)?

Any specific audience needs (large print, braille, colorblind-friendly palettes)?

Printing & Production Requirements

Preferred print size/dimensions:

Paper/material type (glossy, matte, recycled, etc.):

Special finishes (foil stamping, embossing, spot UV)?

Quantity needed:

Do you need assistance with print vendor selection?

Additional Notes

Any other preferences or restrictions we should know about?

How did you hear about our design services?

 

Thank you for your time! We’ll review your responses and provide a tailored proposal.

 

Client Intake Form Insight

Please remove this client intake form insight section before publishing.


Certainly! Below is a detailed breakdown of each section in the Print Design Project Client Intake Form, explaining its purpose, why it’s important, and how it helps tailor the design process for brochures, posters, and packaging.


1. Client Information

Purpose:

  • Establishes basic contact details and business context.

Why It Matters:

  • Ensures proper communication and helps designers understand the client’s industry.

Key Insight:

  • Knowing the industry (e.g., healthcare vs. fashion) influences design style (conservative vs. bold).

2. Project Overview

Purpose:

  • Defines the scope, timeline, and budget.

Why It Matters:

  • Helps prioritize resources and set realistic expectations.

Key Insight:

  • A tight deadline may require a simplified design, while a flexible timeline allows for more experimentation.

3. Design Requirements & Objectives

A. Project Goals

Purpose:

  • Aligns design with business objectives.

Why It Matters:

  • A poster for a music festival (fun, vibrant) differs from a medical brochure (clean, professional).

Key Insight:

  • The call-to-action (CTA) determines hierarchy (e.g., "Buy Now" vs. "Learn More").

B. Brand Guidelines & Visual Identity

Purpose:

  • Ensures consistency with existing branding.

Why It Matters:

  • A mismatch in colors/fonts can dilute brand recognition.

Key Insight:

  • If no brand guide exists, this is an opportunity to suggest brand refinement services.

C. Content & Layout

Purpose:

  • Clarifies who provides text/images and layout preferences.

Why It Matters:

  • Clients who need copywriting may require additional services.

Key Insight:

  • A minimalist layout may need strong imagery, while a grid-based one relies on structured content.

4. Mood Board & Inspiration

Purpose:

  • Captures the client’s aesthetic preferences.

Why It Matters:

  • Avoids subjective disagreements (e.g., "I’ll know it when I see it").

Key Insight:

  • If a client admires Apple’s packaging, they likely prefer sleek, minimalist designs.

5. Competitor Analysis

Purpose:

  • Identifies industry standards and gaps.

Why It Matters:

  • Helps the design stand out while staying relevant.

Key Insight:

  • If competitors use busy designs, a cleaner approach could differentiate the client.

6. Scalability & Adaptability

Purpose:

  • Ensures the design can evolve for future use.

Why It Matters:

  • A modular brochure allows easy updates without full redesigns.

Key Insight:

  • If the client plans multi-language versions, typography must accommodate longer text.

7. Accessibility Considerations

Purpose:

  • Makes the design inclusive.

Why It Matters:

  • Legal requirements (e.g., ADA compliance) and broader audience reach.

Key Insight:

  • High contrast (e.g., dark blue on white) aids readability for visually impaired users.

8. Printing & Production Requirements

Purpose:

  • Avoids costly reprints due to incorrect specs.

Why It Matters:

  • A luxury packaging job may require spot UV or foil stamping, while a mass-produced poster needs cost-effective materials.

Key Insight:

  • If the client doesn’t know printing terms, offer vendor recommendations.

9. Additional Notes

Purpose:

  • Catches unique requests not covered elsewhere.

Why It Matters:

  • Some clients have unspoken preferences (e.g., "No red because of cultural symbolism").

Key Takeaways for Designers:

  1. Avoid Assumptions – Use the form to eliminate guesswork.
  2. Upsell Opportunities – Clients needing copywriting or brand guides may need additional services.
  3. Future-Proofing – Scalability questions can lead to long-term collaborations.
  4. Accessibility = Good Design – Inclusive designs often perform better overall.

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