Product Photography Form: Let's Capture Your Vision

Section 1: Contact & Company Information

Your Full Name:

Company Name:

Company Website (if applicable):

Phone Number:

Email Address:

Preferred Method of Contact:

Brief Description of Your Company: (e.g., industry, primary products/services)

Section 2: Project Overview & Goals

Project Title:

Primary Goal(s) of this Project:

E-commerce Product Listings

Social Media Content

Website Banners/Hero Images

Print Advertising/Brochures

Catalog/Lookbook

Amazon/Online Marketplace Listings

Other:

What specific requirements do you have for e-commerce listings, such as background color, file size, or specific angles needed (e.g., clear cut-outs, high-resolution for zoom)?

What kind of social media engagement are you aiming for, and what specific platforms or campaign themes should these images support (e.g., engaging lifestyle shots for Instagram, Facebook ad visuals, Pinterest inspiration)?

Where on your website will these images be used, and what visual impact or message should they convey (e.g., eye-catching visuals for homepage, brand story on landing pages, specific aspect ratios)?

What print mediums will these images appear in, and what are their specific DPI, color profile, or layout requirements (e.g., high-DPI for magazines, brochure inserts, billboard large format)?

What is the overall theme or style of your catalog/lookbook, and how should these images contribute to showcasing your collection cohesively (e.g., stylized and cohesive presentation, specific product groupings, model integration)?

What are the specific image guidelines and requirements for your chosen online marketplaces (e.g., Amazon's main image rules, specific close-ups, packaging shots, infographic needs)?

Target Audience for these Images: (e.g., "Young adults interested in sustainable fashion," "Homeowners looking for high-quality kitchenware.")

Desired Overall Mood/Feeling of the Images: (e.g., "Luxurious and elegant," "Fun and playful," "Clean and minimalist," "Rugged and adventurous.")

Any specific marketing campaigns or timelines these images need to align with? (e.g., "Launching a holiday campaign on November 1st," "New website going live next quarter.")

Section 3: Product Details

Total Number of Individual Products to be Photographed:

Estimated Number of SKUs (Stock Keeping Units):

Types of Products:

Jewelry

Apparel

Food & Beverage

Electronics

Home Goods

Cosmetics

Other:

Product Dimensions & Weight: (Please provide general ranges or specific examples if possible. This helps with studio setup and equipment needs.)

 

Smallest Product:

 

Length:

Width:

Height:

Weight:

Largest Product:

 

Length:

Width:

Height:

Weight:

Product Material/Surface Finishes:

Glossy

Matte

Reflective

Textured

Transparent

Other:

Are there any fragile, delicate, or high-value products that require special handling? If so, please describe:

Will products be shipped to the photographer, delivered in person, or will the photographer need to collect them? Please specify logistics.

Will products need to be returned?

Preferred Return Method:

Section 4: Shot List & Image Requirements

For each product, what types of shots are required? (Please select all that apply)

Standard Product Shot

Detail/Macro Shots

Lifestyle Shots

Group Shots

Packaging Shots

Comparison Shots

360-Degree Spin/Video

Other:

Total Estimated Number of Final Edited Images Required:

Background Preference: (Please select all that apply)

Pure white (RGB 255, 255, 255)

Solid color

Lifestyle/Environmental

Transparent background (PNG file type)

Other:

Please specify color/hex code:

Please describe the desired setting/mood.

Desired Image Orientation:

Square

Landscape

Portrait

Mixed

What are your mixed orientation needs?

Required Image Resolution & File Type: (Please specify DPI, pixel dimensions, and preferred file formats for different uses) (e.g., "High-resolution JPG for print (300 DPI, minimum 3000px on longest side)," "Web-optimized JPG for e-commerce (72 DPI, 1500px on longest side)," "PNG with transparency," "TIFF for archival.")

Specific Naming Conventions for Files: (e.g., "SKU_ShotType.jpg," "ProductName_Angle.png," "BrandName_Collection_SKU_01.jpg")

Do you have any existing brand guidelines or visual style guides to adhere to?

Please attach the guidelines.

Choose a file or drop it here
 

Are props required for lifestyle shots?

Will you provide them, or do you need the photographer to source them?

Client will provide props

Photographer to source props

Please specify the type of props needed, aesthetic, or specific items:

Do you require a stylist for product arrangement or life style scenes?

Will you be present during the photoshoot, or do you expect the photographer to work independently based on this brief?

Client will be present

Photographer to work independently

Other:

Please specify if for all or part of the shoot:

All of the shoot

Part of the shoot

Section 5: Budget & Timeline

Desired Project Start Date:

Desired Project Completion Date (Delivery of Final Images):

Is there a hard deadline for these images to be delivered?

Please specify and explain why.

What is your estimated budget for this project? (e.g., "Under $X," "$X - $Y," "Open to discussion based on proposal.")

Do you have flexibility with the budget for additional services (e.g., rush delivery, extensive retouching)?

Payment Preferences:

Section 6: Post-Production & Delivery

Level of Retouching Required: (e.g., "Standard color correction and cropping," "Advanced blemish removal and product clean-up," "Extensive manipulation or composite work.")

Do you require clipping paths/silhouettes for all product images?

Preferred Method of Image Delivery:

Do you require raw files in addition to edited JPEGs/PNGs?

What are your usage rights expectations for the final images? (e.g., "Unlimited commercial use for all marketing channels," "Limited use for specific campaigns.")

Section 7: Additional Information

How did you hear about us?

Are there any competitor websites or product photography examples you particularly like or dislike? (Please provide links if possible.)

Any other specific instructions or considerations not covered above?

Form Template Insights

Please remove Form Template Insights before publishing this form

 

1. Comprehensive Coverage

Insight: The form touches on every essential aspect of a product photography project, from high-level goals to granular technical details. This comprehensiveness minimizes guesswork and follow-up questions, saving time for both you and the client.

  • Project Goals: By asking clients to elaborate on their primary goals (e.g., e-commerce, social media, print), you immediately understand the intended use of the images. This guides your approach to lighting, styling, and post-production.
  • Product Specifics: Details like dimensions, weight, and materials are crucial for your logistical planning (studio space, equipment, handling). Knowing about fragile items upfront is a significant risk mitigator.
  • Shot List & Requirements: This is the heart of the brief. By outlining specific shot types (standard, detail, lifestyle) and asking about quantity, you get a clear picture of the workload. Questions about backgrounds, resolution, file types, and naming conventions ensure the final deliverables meet client technical needs.
  • Logistics & Timeline: Budget, desired start/end dates, and return methods are practical necessities for project management and client communication.
  • Creative Direction: Questions about mood, brand guidelines, models, props, and stylists directly inform the creative direction, helping you align with the client's vision.
 

2. Structured & User-Friendly Design

Insight: The form is logically segmented into clear sections, making it easy for clients to navigate and complete. The use of bullet points, checkboxes, and specific input prompts helps organize information.

  • Section Headers: Each section (e.g., "Contact & Company Information," "Project Overview & Goals") clearly defines the type of information required, which guides the client through the process.
  • Guided Input: The examples provided in parentheses (e.g., "Front, back, side, top, bottom, 45-degree angle") offer helpful guidance, reducing ambiguity and ensuring clients provide the right kind of information.
  • Appropriate Input Types: You've correctly identified when to use checkboxes (for multiple selections), radio buttons (for single choices), single-line text fields (for short answers), and multi-line text areas (for detailed explanations or links). This prevents clients from having to force long answers into small fields or vice-versa.
 

3. Proactive Expectation Setting

Insight: This form isn't just about receiving information; it's also about communicating your process and capabilities. By asking specific questions, you subtly educate the client on the various aspects of product photography.

  • Usage Rights: Asking about usage rights upfront is excellent. This is a common point of misunderstanding and potential conflict later if not addressed early.
  • Post-Production Level: Inquiring about desired retouching levels helps manage expectations regarding the final polish and potential additional costs.
  • Client Presence: Understanding whether the client will be present or expects you to work independently informs your workflow and communication strategy during the shoot.
 

4. Reveals Client Sophistication

Insight: The level of detail and specificity a client provides in their answers can give you a strong indication of their understanding of photography, their marketing maturity, and how much guidance they might need.

  • A client who provides precise hex codes for backgrounds and detailed naming conventions is likely more experienced and has clearer brand guidelines.
  • A client who leaves many sections brief might need more consultation and creative direction from your end. This insight helps you tailor your proposal and initial conversations.
 

5. Essential for Quoting & Planning

Insight: The information collected directly feeds into your ability to create an accurate quote and a realistic project plan.

  • Total images, shot types, models, props, styling: These are direct cost drivers.
  • Deadlines, return methods: These directly impact your scheduling and logistics.
  • Image resolution, file types: These dictate your post-production workflow and delivery methods.

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