Zapof

Email Marketing Campaigns Client Intake Form

I. Client Information

First Name

Last Name

Company Name

Job Title

Email Address

Phone Number

Website URL

Company Address

City

State/Province

Postal/Zip Code

II. Business Overview

Briefly describe your business and industry:

What are your primary products or services?

Who is your target audience? (Be as specific as possible: demographics, psychographics, etc.)

What are your current marketing efforts?

Do you have any existing email lists?

If so, how large and how were they obtained?

III. Email Marketing Goals and Objectives

What are your primary goals for email marketing?

Increase sales

Generate leads

Improve customer retention

Brand awareness

Other:

What specific metrics will you use to measure success?

Open rates

Click-through rates

Conversion rates

ROI

Other:

What is your desired timeline for campaign implementation and results?

Do you have any specific campaigns in mind?

Welcome series

Promotional emails

Newsletters

Abandoned cart emails

Other:

What is your budget for email marketing?

What is your budget for email marketing?

Monthly

Per campaign

IV. Service Options (Please select all that apply)

List Building/Growth:

Opt-in form design and implementation

Lead magnet creation (eBooks, guides, etc.)

Social media integration for list growth

List segmentation

Email Campaign Design and Content:

Template design and customization

Content creation (copywriting, images, videos)

A/B testing of email content

Mobile optimization

Email Automation:

Welcome series setup

Abandoned cart email setup

Customer journey mapping and automation

Triggered email campaigns (e.g., based on user behavior)

Drip Campaigns

Email Marketing Platform Management:

Platform setup and configuration

List management and segmentation

Campaign scheduling and deployment

Reporting and analytics

Email Deliverability and Compliance:

SPF, DKIM, DMARC setup

CAN-SPAM and GDPR compliance

List hygiene and maintenance

IP warming

Email Marketing Strategy and Consulting:

Developing a comprehensive email marketing strategy

Performance analysis and optimization recommendations

Competitive analysis

V. Detailed Expectations and Requirements

Please provide a detailed description of your expectations for the email marketing services being offered. Include specific details about the types of campaigns you envision, the level of involvement you expect from our team, the frequency of communication, reporting requirements, and any other relevant information. This will help us to understand your vision and ensure we deliver results that meet your needs.

VI. Branding and Assets

Do you have existing brand guidelines? (e.g., logo, color palette, fonts)

Do you have any existing email templates or designs?

Do you have a library of images or videos for use in email campaigns?

Please provide links to any relevant brand assets or documents.

VII. Technical Information

What email marketing platform do you currently use (if any)?

Do you have access to your website's backend for opt-in form integration?

Do you have any integrations with other marketing or CRM tools?

VIII. Additional Information

Is there anything else you would like us to know about your business or your email marketing needs?

How did you hear about our services?

IX. Signature

Client Signature:

Client Intake Form Insights

Please remove this client intake form insights section before publishing.


Let's break down the client intake form section by section, highlighting the key insights and strategic importance of each part:


1. Client Information (Basic Contact Details):

  • Insight: This section is foundational. It establishes a clear point of contact and ensures accurate communication.
  • Strategic Importance: Accurate contact details prevent miscommunication and delays. This information also populates client databases and CRM systems.

2. Business Overview (Context and Background):

  • Insight: This section provides crucial context about the client's business, target audience, and current marketing efforts.
  • Strategic Importance:
    Understanding the business and target audience allows for tailored email marketing strategies.
    Knowing existing marketing efforts helps integrate email campaigns with other channels.
    Information about existing email lists reveals the starting point and potential for growth.

3. Email Marketing Goals and Objectives (Desired Outcomes):

  • Insight: This section focuses on the "why" behind the client's email marketing efforts.
  • Strategic Importance:
    Clearly defined goals provide direction and measurable outcomes.
    Metrics for success enable tracking and optimization.
    Budget and timeline considerations ensure realistic planning and resource allocation.
    Understanding the desired campaigns allows for a more focused approach.

4. Service Options (Specific Services Required):

  • Insight: This section allows the client to select the services they need, ensuring a customized approach.
  • Strategic Importance:
    Provides a clear understanding of the scope of work.
    Enables accurate pricing and resource allocation.
    Helps identify areas where the client may need education or guidance.
    The detailed sub sections in each main service category allow for a very refined service agreement.

5. Detailed Expectations and Requirements (Client Vision):

  • Insight: This is the most critical section. It allows the client to articulate their specific needs, preferences, and expectations.
  • Strategic Importance:
    Prevents misunderstandings and ensures alignment between client and agency.
    Provides a roadmap for campaign development and execution.
    Manages client expectations and fosters a strong working relationship.
    This section is where the client can lay out their vision of reporting, communication, and campaign esthetics.

6. Branding and Assets (Visual and Brand Identity):

  • Insight: This section gathers essential branding elements for consistent and on-brand email campaigns.
  • Strategic Importance:
    Ensures brand consistency and visual appeal.
    Streamlines the design process by providing necessary assets.
    Helps create a cohesive brand experience across all marketing channels.

7. Technical Information (Platform and Integrations):

  • Insight: This section gathers technical details about the client's existing email marketing platform and integrations.
  • Strategic Importance:
    Ensures compatibility and seamless integration with existing systems.
    Helps identify any technical challenges or limitations.
    Facilitates efficient campaign setup and deployment.

8. Additional Information (Open-Ended Questions):

  • Insight: This section allows the client to provide any additional information that may be relevant.
  • Strategic Importance:
    Uncovers hidden needs or preferences.
    Provides valuable insights into the client's business and expectations.
    Helps to build rapport by showing you care about details.

9. Signature (Agreement and Confirmation):

  • Insight: This section confirms that the client has reviewed and approved the information provided.
  • Strategic Importance:
    Provides legal documentation and ensures accountability.
    Establishes a clear agreement between the client and the agency.

Overall Strategic Insights:

  • Data-Driven Approach: The form emphasizes gathering detailed data to inform strategic decisions.
  • Client-Centricity: The focus is on understanding the client's needs and expectations to deliver tailored solutions.
  • Clear Communication: The form encourages clear and open communication to prevent misunderstandings.
  • Scope Definition: The form helps define the scope of work and ensure that both parties are on the same page.
  • Expectation Management: The form helps manage client expectations and build trust.
  • Efficiency: The form, when filled out correctly, allows the email marketing team to begin work quickly and efficiently.

To configure an element, select it on the form.

To add a new question or element, click the Question & Element button in the vertical toolbar on the left.