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Bring Your Billboard Vision to Life: Project Details

I. Client & Business Information

First Name

Last Name

Company Name

Phone Number

Email Address

Website

Industry

Brief Description of Your Business:

II. Project Overview

What is the primary goal of this billboard?

Brand Awareness

Promotion

Event Announcement

Call to Action

Other (specify)

Target Audience: (Demographics, interests, behaviors)

Key Message or Call to Action (CTA):

Desired Emotional Response:

Inspiration

Urgency

Trust

Excitement

Other (specify)

Competitors or Similar Ads You Admire:

III. Visual Aids & Branding Guidelines

Do you have existing brand guidelines?

If yes, please provide:

 

Logo (high-resolution file)

Choose a file or drop it here
 

Color palette (HEX/RGB codes)

Fonts (primary & secondary)

Brand imagery style (photography, illustrations, etc.)

Do you have preferred images/graphics to include?

If yes, attach files:


Choose a file or drop it here
 


Choose a file or drop it here
 


Choose a file or drop it here
 


Choose a file or drop it here
 

Any specific visual elements to avoid?

IV. Digital Billboard Specifics

Type of Digital Billboard:

Static (single image)

Animated (motion graphics)

Interactive (QR codes, touchscreen, etc.)

Other (Specify):

Duration of Each Display (for rotation-based boards):

Preferred Animation Style (if applicable):

Simple transitions

Full-motion video

Text animations

Other (Specify):

Will the ad include dynamic content? (Real-time updates, weather-based messaging, etc.)

V. Mapping & Location Visuals

Exact Billboard Location(s): (Address/GPS coordinates)

Traffic Data Available? (Peak hours, average daily views)

Surrounding Environment:

Urban (high foot traffic)

Highway (fast-moving vehicles)

Rural (longer viewing distances)

Other (specify)

 

Viewing Distance & Angle Considerations:

 

Estimated distance from viewer (e.g., 50 ft, 500 ft)

Primary viewing angle (straight-on, from the side, elevated)

VI. "Must-Haves" vs. "Nice-to-Haves"

List your non-negotiable elements (Must-Haves):

Legal disclaimers

Specific imagery

Mandatory branding

Contact details

Other (specify)

List elements you’d like but can compromise on (Nice-to-Haves):

Additional graphics

Extended animations

Secondary messaging

Other (specify)

VII. Accessibility Considerations

Should the design accommodate visual impairments?

High-contrast colors

Large, readable fonts

Clear hierarchy

Other (specify)

Will the billboard include audio (for digital/interactive boards)?

Is multilingual text needed?

VIII. Liability & Usage Rights

Who owns the final design rights?

Client

Designer/Agency

Will the design be repurposed for other ads?

Are there legal disclaimers or compliance requirements?

FDA

FCC

local advertising laws

Other (specify)

 

Insurance & Liability Coverage:

 

Does the billboard provider have liability insurance?

Are there restrictions on content?

IX. Project Timeline & Expectations

 

Desired Launch Date:

Review & Approval Process:

 

Number of revision rounds included

Key stakeholders for approval

Production & Installation Timeline:

Design completion deadline

Printing/production time (if static)

Installation date

X. Additional Notes & Special Requests

Any other considerations we should know?

Signature

Clent Intake Form Insights

Please remove this client intake form insights section before publishing.


Below is a breakdown of each section, its importance, and how it contributes to a successful billboard campaign.


1. Client & Business Information

Purpose: Establishes basic contact details and business context.

Key Insights:

  • Knowing the industry helps tailor messaging (e.g., a law firm vs. a fast-food chain).
  • A website reference allows designers to align with existing branding.

2. Project Overview

Purpose: Defines the billboard’s strategic goals.

Key Insights:

  • Primary goal determines design priorities (e.g., a phone number for lead gen vs. a bold logo for brand awareness).
  • Target audience influences visuals (e.g., playful for Gen Z vs. professional for B2B).
  • Competitor references help avoid clichés or inspire differentiation.

3. Visual Aids & Branding Guidelines

Purpose: Ensures brand consistency and design efficiency.

Key Insights:

  • Existing brand guidelines prevent deviations in colors, fonts, and logos.
  • Preferred imagery speeds up the design process.
  • Elements to avoid (e.g., stock photos, certain colors) prevents wasted revisions.

4. Digital Billboard Specifics (If Applicable)

Purpose: Tailors the design for digital formats.

Key Insights:

  • Static vs. animated impacts cost and complexity.
  • Dynamic content (e.g., weather-based ads) requires backend integration.
  • Animation duration affects readability (too fast = missed message).

5. Mapping & Location Visuals

Purpose: Optimizes visibility and impact based on placement.

Key Insights:

  • Highway billboards need bold, simple text (viewed at 60+ mph).
  • Urban foot-traffic boards can include finer details.
  • Viewing angle affects layout (e.g., text placement for drivers vs. pedestrians).

6. "Must-Haves" vs. "Nice-to-Haves"

Purpose: Prioritizes critical elements to stay on budget and timeline.

Key Insights:

  • Must-haves (e.g., legal disclaimers) are non-negotiable.
  • Nice-to-haves (e.g., extra animations) can be cut if needed.

7. Accessibility Considerations

Purpose: Ensures inclusivity and compliance.

Key Insights:

  • High-contrast colors aid readability for visually impaired viewers.
  • Multilingual text may be needed in diverse areas.

8. Liability & Usage Rights

Purpose: Prevents legal issues and clarifies ownership.

Key Insights:

  • Final design rights determine if the client can modify/repurpose the ad later.
  • Legal disclaimers (e.g., "Terms apply") may be mandatory in some industries.

9. Project Timeline & Expectations

Purpose: Sets clear deadlines and approval workflows.

Key Insights:

  • Launch date dictates production urgency.
  • Revision rounds prevent endless edits.

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