Kickstart Your Promotional Design Project

Section 1: Client & Business Details

Company/Organization Name

Contact Person

Email Address

Phone Number

Website

Industry/Market Niche

Social Media Handles

Brief Description of Your Business (What products/services do you offer? Who is your target audience?)

Section 2: Project Overview

What type of promotional materials do you need? (Check all that apply)

Business Cards

Flyers/Leaflets

Brochures

Posters

Banners (Indoor/Outdoor)

Digital Ads (Social Media, Google Ads)

Email Newsletter Templates

Postcards/Mailers

Signage (Storefront, Trade Shows)

Vehicle Wraps/Decals

Merchandise (T-shirts, Mugs, Pens, etc.)

Presentation Folders

Catalogs/Lookbooks

Other (Specify):

Purpose of the Promotional Materials: (Check all that apply)

Brand Awareness

Product/Service Launch

Event Promotion (Conference, Sale, Grand Opening)

Direct Mail Campaign

Trade Show/Exhibition

Seasonal/Holiday Promotion

Other (Specify):

We need help developing branding

Yes

No (We need help developing branding)

Please attach files:

Description

Upload File

Notes

A
B
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Do you have specific imagery/graphics you want to include?

Yes

No (We need stock images/illustrations)

Please attach high-resolution files:

Description

Upload File

Notes

A
B
C
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Section 3: Design Preferences & Customization

Preferred Color Scheme:

Use existing brand colors

Let the designer choose

Specific colors (Please list):

Typography Preferences:

Use existing brand fonts

Modern & Clean

Classic & Elegant

Bold & Playful

Handwritten/Casual

Other (Describe):

Design Style & Aesthetic: (Check all that apply)

Minimalist

Vibrant & Colorful

Corporate/Professional

Retro/Vintage

Luxury/High-End

Fun & Whimsical

Eco-Friendly/Natural

Other (Describe):

Key Messages & Call-to-Action (What should the materials emphasize?):

Do you have any competitor designs you like/dislike? (Please describe or attach examples):

Competitor Name

What you like about their design

What you dislike about their design

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B
C
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Section 4: Technical & Production Details

Printing Requirements:

We need printing services

We will handle printing separately

Unsure (Need recommendations)

Specify quantity & paper type if known:

Size/Dimensions Needed: (e.g., A4, A5, 5x7", Roll-up Banner 85x200cm, etc.)

Preferred File Formats for Final Deliverables: (Check all that apply)

Print-ready PDF (CMYK, 300 DPI)

JPEG/PNG (Web Use)

Editable Source Files (AI, PSD, INDD)

Other:

Do you need multilingual versions of the design?

Specify languages:

Section 5: Timeline & Budget

Desired Completion Date:

Budget Range for Design & Printing

Under $200.00

$200.00–$500.00

$500.00–$1,000.00

$1,000.00+

Custom Quote Needed

Additional Comments/Special Requests:

 

Client Intake Form Insights

Please remove this client intake form insights section before publishing.


Here’s a detailed breakdown of the Promotional Materials Design Client Intake Form, explaining why each section is important and how it helps tailor the design services effectively:


1. Client & Business Details

Purpose: Establishes who the client is and their business context.

  • Key Insights Gained:
    Industry & target audience help determine design tone (e.g., playful for a toy store vs. professional for a law firm).
    Existing branding (website/social media) reveals visual consistency needs.
    Contact info ensures smooth communication.

Why It Matters: Misaligned designs happen when designers don’t understand the business’s core identity. This section prevents that.


2. Project Overview

Purpose: Defines the scope and goals of the promotional materials.

  • Key Insights Gained:
    Type of materials: A trade show banner requires bold, large-scale designs, while a business card needs minimalism.
    Purpose: A "product launch" flyer needs urgency (discounts/CTA), while "brand awareness" focuses on aesthetics.
    Existing assets: Clients with brand guidelines save time; those without may need branding support.

Why It Matters: A client needing vehicle wraps vs. digital ads requires vastly different design approaches (resolution, sizing, readability).


3. Design Preferences & Customization

Purpose: Uncovers the client’s aesthetic vision.

  • Key Insights Gained:
    Color/font preferences: A "luxury" brand may use gold/serif fonts; a startup might prefer bright colors and sans-serif.
    Style keywords ("minimalist," "retro"): Directs mood boards and avoids subjective revisions.
    Competitor references: Reveals what the client likes/dislikes (e.g., "I hate cluttered designs like X brand").

Why It Matters: Designers avoid guesswork by aligning with the client’s taste early on.


4. Technical & Production Details

Purpose: Ensures practicality and print/digital readiness.

  • Key Insights Gained:
    Printing needs: A 10,000-run brochure requires bleed/CMYK setup; digital ads need RGB.
    File formats: Clients who need editable files (AI/PSD) may have in-house teams.
    Multilingual designs: Impacts layout space (e.g., German text is longer than English).

Why It Matters: A beautiful design is useless if it’s 72 DPI when the printer requires 300 DPI.


5. Timeline & Budget

Purpose: Sets realistic expectations and project prioritization.

  • Key Insights Gained:
    Rush deadlines: May limit revision rounds or incur fees.
    Budget range: A $200.00 budget may rule out custom illustrations; $1,000.00+ allows premium finishes (foil stamping)

Why It Matters: Aligns deliverables with the client’s resources, preventing scope creep.


Critical Benefits of This Form:

  1. Reduces Back-and-Forth – Clients often don’t know what they need until asked. This form forces clarity.
  2. Avoids Costly Redesigns – Catching preferences early (e.g., "No blue colors!") saves hours of revisions.
  3. Guides Upselling – A client checking "brochures" might not realize they also need matching social media templates.
  4. Professionalism – Clients trust designers who ask detailed questions, seeing them as thorough experts.

Pro Tip for Designers:

  • Review the form with the client verbally (e.g., via Zoom) to clarify ambiguous answers. Example:
    "You selected ‘vibrant’ style but also ‘corporate’—should we lean more toward bright accent colors or muted professionalism?"

This form turns vague requests ("make it pop!") into actionable, tailored designs.


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